Ways in which an SSL certificate can help your Google ranking
SSL certificates are used to validate the authenticity of a website. They prevent others from attacking your website and tricking search engines into thinking it's another website trying to gain prominence in your niche. This is important for SEO (Search Engine Optimization) strategies because a high ranking ensures you'll be seen and have chances of making sales. In a nutshell, SEO is all about getting your website noticed by search engines and leading them to your page. One way in which this can be achieved is by increasing your Google PageRank - or PR. This is achieved by making sure your site is properly optimized using on-page and off-page SEO techniques. To do this successfully, one must ensure they have an 'S' (for 'subject line') and an 'R' (for 'redirects') in their URL. Google, like other search engines, divides up the different parts of a URL between the root domain and the listed landing pages. When your site is listed in the main se...