Why Google Ranks Singular and Plural Keywords Differently

If you are planning for any innovative business and have analyzed the need, you should be able to understand the reasons behind Google Ranking Systems and Google Keyword Ranking Systems. Google is one of the most popular search engines and they are constantly experimenting with their algorithms in order to improve their services. Due to the fact that they are constantly changing and tweaking their algorithm, many webmasters are not able to make use of the tools and applications that are beneficial for their website promotion. 



There are several associated reasons behind Google Ranking Systems and Google Keyword Ranking Systems. As the name suggests, these ranking methods are created and tested by Google in order to give a unique ranking to your website. Check them out -


  • Density regulated


The ranking of websites is determined by the density and amount of singular keywords as well as plural keywords in your URL. The more the density, the higher the ranking of your website will have. Placing more plural keywords will be better because it will attract more search engines and website visitors. On the other hand, placing fewer singular keywords in your URL will create a more generic feeling and will result in lesser ranking. The main goal for this experiment by Google is to give a better search engine optimization service to internet users.


  • Identify the driving force


There are several ranking systems that have been created by Google. If you are planning to use a specific one, you need to identify the main concept that drives its functionality and performance. You can easily identify these concepts by analyzing the functionality. Some of the common functions that you can observe in Google ranking systems are:


  • Individualistic keyword function


The main function of Google Ranking Systems is to rank your website based on the number and density of keywords used in your URL. If your website has few keywords, your website will have less chance to rank high and will be buried deep in the search engine ranking pages. On the other hand, if you have more than 100 keywords, your website will be listed higher in the search engine results pages for a particular keyword. 


Singular and plural keywords in the URL have their own function in this ranking system. If you have a single URL with singular and plural keywords, it will have a lower chance to rank high than a website with only singular and plural keywords. So, if you want to rank high, you need to create more than one URL with singular and plural keywords for each keyword.


  • Follows a similar pattern


If you are familiar with SEO services before, you must know that they all follow a common pattern. The basic purpose behind SEO Brisbane services is to make your site more visible in the results of search engines by using appropriate keywords. If you optimize your site by using many words in the URL, it will not help you to reach the top ranks in the search engine results pages. 

In fact, it will make it harder to achieve the top rankings. On the contrary, singular and plural keywords in URL provide the exact meaning and context to the viewer and as such, it helps to rank your website high in the listings.


Check here our SEO Checklists


  • Build links with high page ranks


Google also uses other factors like on-page optimization and other elements to rank your website according to its importance and relevance. If you wish to get a better ranking, you should try to build links with high page rank. 


Links will increase your chances of getting better ranking and thus improve your keyword ranking. However, link building with high page rank can be very expensive as most of the time, it leads to spamming as most of the time, Google might penalize your site due to the excessive links that you have built. So, keep this in mind before you start spamming your links.


Read more Choosing the Right SEO Keywords for Your Business

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